Look at it from a standpoint of airflow management. Mower decks are ducted, vented, and shielded to cause the air to flow out the discharge.
Side discharge traditionally caused problems since the blade closest to the discharge had to process the clippings from other blades. This caused early dulling of the rightmost blade, streaking, clumping and a variety of other problems. Early attempts at solving this included speeding up the right blades, increasing the size of the right blade, etc.
The air tunnel concept as implemented by Land Pride, et. al. used shielding to essentially provide a duct for the clippings from the left most blades to bypass the right side blades, around the front and over, to reduce this additional work by the center and right blades. I say reduce because there must be some blade overlap to prevent streaking, so there is not a complete seal and separation of the blades and the resultant clippings. It is interesting to note that the newer ZTR's use a similar system, except that the clippings pass behind the blades. Interesting, because it solves the major problem of the front bypass system where the clippings must pass over the uncut grass rather than over the already cut grass. This probably wasn't as necessary until the advent of the ZTR and higher speeds of travel they brought on.
Rear discharge allows each blade to process it's own clippings and exhaust it behind and into the cut area. Typically, shielding is utilized to promote the exhaust of air and thereby clippings to the rear of the deck.
All this assumes you mow in a forward direction. /forums/images/graemlins/grin.gif Sorry to jump in here CCI, but I've been sort of "living" in this discussion for the past year. /forums/images/graemlins/tongue.gif