RickB is right about the options and packages adding significant dollars to the purchase price of the BR7060. Obviously in the SE I am completely out of touch with your market, but for example, you can get a BR7060 100 package that is just your bare bones baler-high quality, but missing some of your basic conveniences like the central grease bank and wider pickup. That unit, which we had to actually install the individual grease fittings ourselves, is built strictly for cost. We had two of them and they were "aged," meaning they were new but not paid for, but they had been on a lot somewhere for a little while (you still get all the warranty, discounts for cash, etc.). That designation gave an extra 4% discount at the time.
We also had a BR7060 that was a 200 package, had many more bells and whistles with a wider pickup, the bale command computer, and most of the features customers prefer in our area. It was also "aged." The price difference was about $4k, if that gives you ANY reference point.
New Holland also issues programs targeted to certain geographical areas which, for us, provided significant rebates that we could pass on. Your local dealer may or may not have a similar program depending on what is selling in your area. Hope that helps a little...