I am fairly brand loyal, but the brands that I pick are frequently relatively random. You become comfortable with both the good and the bad of a brand.
My first truck was a Ford, for no particular reason. My next truck was also a Ford - I knew more about them, and already had quite a few parts and tools that fit only Fords. I still drive Fords, but for no real better reason than I'm comfortable with them. They might not be the best, but as a conservative New Englander, good enough is good enough.
I think brand dis-loyalty is in effect as well. For instance, if I buy one instance of a product, and it isn't what I expected, I'll be less inclined to try the updated version of the same product years later, even if the product has been totally re-designed, and the company that makes it has been bought several times in between.
The BX I bought two years, my first tractor, ago has been just what I wanted, and I've been satisfied (so far) with the product and what it does, that I'd likely take a first look at Kubota if I wanted to buy another similar product (addition, replacement, or upgrade). But I'm hardly loyal to Kubopta to the point that if they didn't have what I wanted, I wouldn't look elsewhere. But they'd probably get first crack at my business.
