Branson/Century/Zetor sales numbers?

   / Branson/Century/Zetor sales numbers? #1  

Evasive1

Silver Member
Joined
Jan 20, 2004
Messages
199
Location
Osage County in Oklahoma green country
Tractor
Century 3045 (48 hp), R-4's, C50 HL loader, C-86 BackHoe, Cub Cadet Z-force 44 and 1042
There have been a lot of posts lately about brand x having certain amount of percentage of U.S. sales and so many units being sold, which got me wondering.

How many tractos do Branson/Century/Zetor sell approximately in the U.S. and how does their track record look in the amount of growth over time? How long have they been importing these tractors?

I think if people saw the amount of increase in sales of these brands their would be less "cold feet" when it comes to buying these tractors concerning long-term support.
 
   / Branson/Century/Zetor sales numbers? #2  
Duane, I have no idea. One thing is that numbers are often very misleading. New Holland sells more farm equipement than any other brand in the world, but that doesn't mean they dominate the US market. In the CUT category they are reported to be between 15% and 20% of the total. JD is reported to be in the neighborhood of 25% of the CUTS, but they have a very large % of the agricultural market. Kubota dominates the small tractors, with numbers supposedly running about 50% of the CUTs under 40hp but virtually nothing in the ag tractor/utility tractors.

Bear in mind that "growth" % are doubly misleading because if someone sells 100 tractors one year and 1000 the next year, then they have a phenominal growth rate, yet still only make up a miniscule % of the market and their market share may still be absolutely tiny on a real level.

Further, by combining Branson numbers and Century numbers is not really an accurate thing to do (simply because both tractors are rebranded identical tractors) since neither Branson, nor Century/Zetor will honor the warrenty of the other brand, and since both are totally different marketing companies, they just happen to contract with the same manufacturer to build their machines (even if the Kujke owns most of Branson, it does not mean Branson & Century/Zetor numbers show be combined).

Would you then have Case/Farmall tractor sales added to New Holland tractor sales since they are, in fact, the very same company with the very same ownership? Or would you count Yanmar sales as John Deere sales since Yanmar still makes some models of CUTS for JD, despite the fact that both companies have different ownership?

Personally I think the biggest problem that any brand has is the dealer network they use. Each brand has good and bad dealers, but the "minor" brands probably have more used-car type dealerships than the major brands. There are lots of stories about dealers that don't have full service centers and minimal or no parts departments. Those crummy dealers hurt every brand they represent, and it seems that in some regions of the country there are more of those than others. I drove to Florida from Indiana this summer and was surprised by how many used-car-type tractor dealers I saw in the south. We simply don't have those up here. The local Branson dealer near me is a long established (50 years or longer) New Holland dealers that picked up Branson as a low priced alternative to offer along with the NH line. I would trust a Branson if only because of the dealer that backs it, but some of the dealers I saw in Georgia & Florida would never get my business even if they were giving away "big 3" machines on a silver platter because I would not trust them to support the sale.

The other thing that I think might hurt Branson/Century sales numbers is their small product line. They generally offer larger CUTs which do not appeal to small land owners (10 acres or less), and they don't offer models with Hydro transmissions which appeal to both small land owners & commercial landscapers (who may have several different operators and find HST transmissions easier to train employees on). Most of the Branson/Century machines are in the 35hp range and are more like small utility tractors, thus being favored by buyers who have more property (which limits their market share again).
 
   / Branson/Century/Zetor sales numbers?
  • Thread Starter
#3  
</font><font color="blue" class="small">( Duane, I have no idea. )</font>
You have no idea about the question but wrote a thesis about something other than the question.

</font><font color="blue" class="small">( New Holland sells more farm equipement than any other brand )</font>
Did I post my question in the wrong forum? I thought this was in the Branson/Century/Zetor forum. If I had a question about those other tractors numbers i would have gone to the specific forum for those numbers.

</font><font color="blue" class="small">( "growth" % are doubly misleading because if someone sells 100 tractors one year and 1000 the next year, then they have a phenominal growth rate)</font>
Yes, but all new companies are evaluated off of their growth. You have to start somewhere.

</font><font color="blue" class="small">( by combining Branson numbers and Century numbers )</font>
Did I say to combine the numbers? Did I put Branson+Century+Zetor. NO.

</font><font color="blue" class="small">( There are lots of stories about dealers that don't have full service centers and minimal or no parts departments)</font>
How does this in any way pertain to a specific question about the number of tractors sold by Branson/Century/Zetor?

Now I guess I will come back later to read the pertinent responses to specific questions about Branson/Century/Zetor sales numbers, increase in sales and number of years they have been imported. I will read this in the Branson/Century/Zetor forum.
 
   / Branson/Century/Zetor sales numbers? #4  
<font color="red"> ( Duane, I have no idea. )
You have no idea about the question but wrote a thesis about something other than the question. </font>

Well actually I tried to answer some of your question from the other perspective of what other companies do in terms of market share.

<font color="purple"> ( New Holland sells more farm equipement than any other brand )
Did I post my question in the wrong forum? I thought this was in the Branson/Century/Zetor forum. If I had a question about those other tractors numbers i would have gone to the specific forum for those numbers. </font>

Again, for the sake of illustration, I gave several examples of what others claim as an attempt to try to show how numbers can be manipulated. Just as NH may be the worlds largest, they use that in their marketing in the US where they are NOT the largest.

<font color="red"> ( "growth" % are doubly misleading because if someone sells 100 tractors one year and 1000 the next year, then they have a phenominal growth rate)
Yes, but all new companies are evaluated off of their growth. You have to start somewhere. </font>

Actually no, companies are not evaluated on their growth so much as their absolute market share. Market share is far more meaningful. And marketshare changes from year to year are a better indication of real growth than absolute units or % of units grown, largely becuase as a market expands, it can easily expand faster than an individual company.

<font color="purple"> ( by combining Branson numbers and Century numbers )
Did I say to combine the numbers? Did I put Branson+Century+Zetor. NO. </font>

Technically you did not say it, but I believe it was implied by the way you posted it: Re: Branson/Century/Zetor sales numbers?

<font color="red"> ( There are lots of stories about dealers that don't have full service centers and minimal or no parts departments)
How does this in any way pertain to a specific question about the number of tractors sold by Branson/Century/Zetor?

I think if people saw the amount of increase in sales of these brands their would be less "cold feet" when it comes to buying these tractors concerning long-term support.
</font>

It is quite simple actually. All minor brands, including Branson/Century/Zetor, are far more suseptible to being sold by small dealers that have less developed local reputations, parts departments and service departments. Your original post asked a simple question which pertained to people getting "cold feet" about purchasing these brands, and how the sales numbers (% of increase) might show people that they don't have to be afraid about long term support. But the reality is most people don't see those numbers, what they do see is their local dealer. And the quality and reputation of the local dealer is what will give either re-assurance or "cold feet" to many potential buyers. Just like Branson was picked up in my area by a long term very reputible dealership, it could have been picked up by a guy looking to sell tractors to make a quick buck. The reputation and quality of the dealership go a long way to reduce the "cold feet" aspect of the brand by instilling a natural aura of confidence, or lack there of -- depending on the dealer.

On a slightly different note, I am not sure what I did to apparently offend you by the answers I provided. I never spoke badly about the brand or its quality, I mearly provided some answers (though not the specific sales numbers). From my background in marketing and business I tried to provide some pertanant information as to how companies are percieved. And how a company, and its products are perceived, are going to more directly reduce the "cold feet" factor than any number that any company can post. That is why I mentioned that in my area the most respected AG tractor dealer picked up the Branson and how that alone will affect people's perception of the brand. If it was no good, they would not have picked up the brand . . . or so people will believe.
 
   / Branson/Century/Zetor sales numbers? #5  
OK, I have a simple question. Is there a simple, resource of tractor sales by brand and model? I know that the AEM web site has some basic statistics on under 40hp new sales but have not found much more than that.

I ask this as Mahindra claims "X"% of the market in some number of states. Where does that % come from as I would like to see the source and possibly find info on other brands.

Thanks
 
   / Branson/Century/Zetor sales numbers? #6  
I have yet to find anything that is simple! The manufacturers may or may not claim a number, but I think they are all pretty suspect. That is why I stated the NH example above. They claim to be the biggest in the world, but that doesn't mean diddly in the US CUT market. JD claims to be the biggest in the US, but that again, doesn't mean much in the CUT market. So any manufacturer that posts any number is suspect. Industry numbers are the best to use, and the best of those are marketshare numbers that show change from year to year, not units, because as the CUT market explodes (and it is growing) then any manufacturer that is growing share must actually grow faster than the overall market. A manufactuer could grow 25% from one year to the next, but if that is less than the growth of the overall market, the reality is that their marketshare is shrinking. So all of this is really pretty hard for consumers like us to sort out, especially without the help of some industry sites that provide full industry sales numbers, by machine sizes, and then show them over time. The numbers are out there (but may not be published on the net), but from what I can tell, we don't have access to them. Perhaps Muhammed can ferret them out?
 
   / Branson/Century/Zetor sales numbers? #7  
</font><font color="blue" class="small">( OK, I have a simple question. Is there a simple, resource of tractor sales by brand and model? ...)</font>

Sure is!! Just go to Freedonia - WORLD AGRICULTURAL EQUIPMENT TO 2006 and plunk down US $4,800 and you'll have all the info you could ever want.

I saw some articles that put the 2002 US market for under 70 HP tractors at 50,000 units.
 
   / Branson/Century/Zetor sales numbers? #8  
<font color="green"> I saw some articles that put the 2002 US market for under 70 HP tractors at 50,000 units. </font>

I thought someone on TBN posted some numbers for 2003 that were MUCH higher than that, and indicated that most of the manufacturers were caught off guard by the growth in the tractor market. Not sure what size the tractors were in the numbers, but it strikes me the number was over 120,000 units for 2003.


<font color="brown"> plunk down US $4,800 and you'll have all the info </font>
Ahhh . . . and therein lies the problem. I get numbers from the industries my business is related to, from my trade organizations, but just like this, the numbers are not widely publicized. I did notice that many of those reports were published in late 2002, which means the data collected is from earlier than that. So at best, those numbers are probably 2 years old.
 
   / Branson/Century/Zetor sales numbers? #9  
I have seen numbers that put the market at 250,000 units.

The percentage breakdowns sound about right. I know they consider Mahindra to be the biggest threat - they do 8000 a year. Those are concrete numbers because they have public import records.

No idea what Zetor/Century do but I would guess its under 5000 a year.
 
   / Branson/Century/Zetor sales numbers? #10  
Heres some excerpts from an article discussing Indian tractor mfg. It seems I might have gotten the market numbers a little low:

<font color="red"> May 2002

The segment, which is currently 60,000-80,000 units large and growing at 8-15 per cent per annum, comprises of tractors in the below 70 hp range

While M&M, currently the largest exporter to the US, registered a 53 per cent growth to around 5,000 units during 2001-02

Mallika Srinivasan, director (operations), TAFE, said, "There is definitely a lot of potential in exports to the US, especially in the hobby-farming segment. Last year we exported around 1,000 units, which we plan to increase to 2,000-3,000 units in the coming years." </font>


M&M is Mahindra. The 8,000 units for Mahindra would be right on with the numbers from this article (5,000 units in 2001-02 + %53 = 7,650 for 2002-03)

Extrapolating using 80,000 units at %15 growth the numbers would be:

2002-2003 = 92000
2003-2004 = 105800
2004-2005 = 121670
 

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