Okay my Pricing Design Strategy.
My practices probably would not work if this was my sole income method. I own a horse farm/buisness (my wifes Income/World, my honey to do lists), I have a day job, and I do this part time.
Therefore I am very selective in the clients I sit down with to begin with. Depending on what the client is looking for I charge a ball park $ 350 to $ 750.00 for design. (just like Norm) The design fee is not charged if I do the installation. And is not charged if they use a completely different design BECAUSE what I designed is not what they wanted (yet to happen).
I have had two people in recent memory take the option to price my projects out before giving me the go ahead. In both cases I got the job. So I have yet to actually collect just a design fee.
Part of it is I take what I do as artistic. And I dont just do a design and hand it to a client. I walk them through it and make them see the vision I have for them. Even if you were to buy all the materials and try to put them where I have sketched (btw, my drawing skills leave something to be desired), you would never capture what the homeowner gets when I complete a project.
I am not good at sales in general. But I can take two hours listening to a client and selling on them that I understand their vision. In fact I have had several clients tell me to forget drawing it up, just do it.
I guess in the end since it is more an artisitic opportunity for me than a job, I don't fret over the possibility of being ripped of to many times.
BTW, I dont do the simple work. You know Mrs. XYZ wants a new mailbox flower bed. The smallest project I will do is @ $2,000. Which is not that big. A typicall front foundation planting can be around 5 to 6,000. Backyards are an easy 10+. Last one I did was 12,500.
I would post a few photo's, but I crashed my server last week. Through a complete apathy for any maintenance on the machine. While all my business records were on routine backup, I forgot to include my photo directories in the backupcycles. (Fixed now).