Deere scared?

[jwcinpk]

The old saying must be true that nothing runs like a deere. I hear they went running and crying about some advertising Mahindra has done. Specifically the deere john ad. Seems to have forced Mahindra to pull it. What a shame it was a great peice of work!

 

[turbo36]

I can only see one purpose for this thread and that is to start a flame war.

 

[jwcinpk]

Whatever, i just found it interesting that John Deere would be scared enough of a red tractor to pursue a defense to this advertisement.

 

[Leaders_Farm_Eq]

On that subject, we were told by a John Deere dealer (I won't mention any names), that Mahindra was #1 on Deere's list of concerns for the future at their dealer meeting. They said that if anybody was gonna give them trouble it would be Mahindra. It does seem like more and more Deere dealers are taking Mahindra in my area because Deere is trying to force them to merge.

Gerry Leader
South-Central PA's Mahindra Dealer

 

[YanmarFever]

I can only see one purpose for this thread and that is to start a flame war.

Excuse me , but last time I checked this was the MAHINDRA forum not deere john. If you own green why not click over there ?

 

[Bob_Skurka]

Whatever, i just found it interesting that John Deere would be scared enough of a red tractor to pursue a defense to this advertisement.

Strikes me that fear has absolutely nothing to do with it.

Lawyers would have everything to do with it. Corporations use lawyers to protect their intellectual property, trademarks, copyrights, logos, etc. I would suspect that Deere believed that Mahindra violated its rights of ownership of one of its properties. I would also suspect that if Mahindra pulled the advertisement then there must have been some very legitimate basis for Deere's action and Mahindra probably had little choice but to pull the advertisement.

Some companies are very picky about protecting their intellectual property and persue violators very aggressively.

Now in the spectrum of the tractor market here in the US, there is no question that Mahindra is an upcoming force to be watched. They have a wide range of machines, can fill most product niches reasonably well, seem to have good distribution, and are ranked 4th in compact utlity tractor sales with Kubota #1, Deere #2, and Case/New Holland at #3. I've never been able to figure out who is #5, but I suspect it is Massey Ferguson or perhaps Cub Cadet? Jinma, under a whole list of names, could also be #5??? Kioti would probably follow this group in sales? But the reality is all the companies after Mahindra have very small market shares because the top 4 brands occupy something like 93 to 95% of the total CUT market.

 

[dgl24087]

Excuse me , but last time I checked this was the MAHINDRA forum not deere john. If you own green why not click over there ?

I was unaware that the brand of tractor you own restricts where you can post. If so, there are an awfully high number of posters violating this restriction.

 

[shvl73]

Strikes me that fear has absolutely nothing to do with it.

Lawyers would have everything to do with it. Corporations use lawyers to protect their intellectual property, trademarks, copyrights, logos, etc. I would suspect that Deere believed that Mahindra violated its rights of ownership of one of its properties. I would also suspect that if Mahindra pulled the advertisement then there must have been some very legitimate basis for Deere's action and Mahindra probably had little choice but to pull the advertisement.

Some companies are very picky about protecting their intellectual property and persue violators very aggressively.

I agree with Bob. Why would Deere (or any other company) want to let Mahindra use their product to advertise against them?

 

[NewToy]

The old saying must be true that nothing runs like a deere. I hear they went running and crying about some advertising Mahindra has done. Specifically the deere john ad. Seems to have forced Mahindra to pull it. What a shame it was a great peice of work!

I have never seen the ad, what was the jist of it?

John

 

[Steadite]

They're scared to realize how many so-called Americans are willing to bypass domestic-based companies to buy foreign for a few bucks less. Seems to be no loyalty at all...

It's a race to the bottom.