Green Kubotas?

/ Green Kubotas? #1  

glennmac

Veteran Member
Joined
Aug 21, 2000
Messages
1,586
Location
Western Connecticut
Tractor
2003 Kubota L3430
As we know, Case/IH/NH has come out with a line of tractors under the Case name that are NH Boomers painted red. Do you think there is anything to the rumour that Kubota is forming a subsidiary, giving it an American name, and marketing its Grand L and larger tractors painted green?
 
/ Green Kubotas? #3  
I hope not,I'm planning on trading for an L-Series next year,and I sure don't like the sounds of a Green one.To me it just would'nt be the same.
 
/ Green Kubotas? #4  
Do you think they would charge a few more $$$ for that green paint? ....just 'cause of the other guys?/w3tcompact/icons/wink.gif/w3tcompact/icons/smile.gif

JimI
 
/ Green Kubotas? #5  
Why would they do that when they already dominate the market? People buy the Kubota name and color based on decades of proven products. Why would people buy a tractor manufactured by Kubota but under an American name and painted green? Those loyal to Deere surely wouldn't bite, just as most loyal Kubota owners would never buy a Kioti.

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/ Green Kubotas? #6  
Oh yeah, I knew I had this around somewhere. /w3tcompact/icons/wink.gif

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/ Green Kubotas? #7  
Would that be too different from Deere painting their industrial tractors yellow??

Steve
 
/ Green Kubotas?
  • Thread Starter
#8  
They would do it for the same reason that manufacturers of all sorts of products--from soup to nuts to cars--offer the same product under different brand names: a belief that that will increase total market share.

Does Kubota "dominate" sales above 30 gross hp?

I think a nice shiny jet black color would be cool, and not be such an obvious ploy.
 
/ Green Kubotas? #9  
I thought Kubota dominated the market 'cause they painted thier tractors a mix of <font color=red> Farmall Red </font color=red> and <font color=orange> Allis Persian Orange </font color=orange> /w3tcompact/icons/wink.gif

RobertN in Shingle Springs Calif
 
/ Green Kubotas? #10  
<font color=blue><Does Kubota "dominate" sales above 30 gross hp?></font color=blue>

Kubota's market share decreases as horsepower increases, but I'd say they still lead the market (in sales) up to around 50HP.

The logic works, but there are reasons, I think, why this practice isn't done much in the tractor market. Tractor buying decisions are made based on many factors and while Kubota could easily put out another product that would probably be "just as good" as the current Kubota line, the new "brand" would have to be proven to the buyers before it could be successful. Brand loyalty is a big factor, as is brand reputation. How many people here would buy a new "brand X" tractor manufactured by Kubota when they could have a Kubota for only x $ more? Chances are, they wouldn't be able to slice the price enough to make that factor deciding, and convincing green and blue-blooded owners would be a difficult task with a completely new brand without anything but the link to the Kubota reputation.

Launching a "different" subcompact (or any class) tractor under a different line? Maybe. But selling a different colored Grand-L (or any) series tractor? I doubt it. But then again, only Kubota can answer this.

Case-IH is one of the oldest brands in the industry, and they have produced compact tractors in the past. Add that to the success of the Boomer series, and the D/DX series is bound to sell. The hesitation to buy is not as great for those reasons, as it is with a brand completely new or offered from a company not as reputable as a Kubota or John Deere. I personally don't see a different colored Kubota clone being successful in the market, unless it had some substantial advantage over the orange sister. If it were a clone, the only advantage could be in the price or warranty. But my point is, even then, are the Kubota loyalists going to buy it? John Deere? New Holland? Case-IH?

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/ Green Kubotas? #11  
Years ago, it was very common for a manufacturer to paint a tractor the color a large customer wanted. IH used to paint the Farmalls for schools, highway depts, park depts, ect, whatever color they wanted. I know there were a lot of Cub's and A's painted yellow for highway depts.

Even now, at least in Calif, tractors and trucks are painted orange for CalTrans. They are supposedly changing to white now though.

RobertN in Shingle Springs Calif
 
/ Green Kubotas? #12  
The dealer I got Lucy from has several brands of all different colors, including attachments. I noticed and asked him about it, and he explained that different customers like all their equipment to be the same color. Whatever. I'm color blind anyway. /w3tcompact/icons/crazy.gif

The GlueGuy
 
/ Green Kubotas? #13  
GlueGuy,

My "Kubota Orange" Sovema tiller is ready for pickup at my dealer. Sovemas are normally a dark forest green, but hey, if they will ship them from factory Kubota orange, why not match!! /w3tcompact/icons/smile.gif Certainly not a big factor though, as neither my rotary cutter (King Kutter yellow) or blade (flat black) fit the bill.

Kevin
 
/ Green Kubotas?
  • Thread Starter
#14  
Muhammad makes an interesting point that multiple branding may work for NH/Case because Case may have brand name loyalty from its prior presence in the tractor market. But that's what I would assume Kubota would do: not call itself something brand new like "Deerslayer Tractors," but either align with a current American brandname like Massey, as a new Massey line, or buy the tradename rights to a former American line like Ford or White or whatever's available.
 
/ Green Kubotas? #15  
How about Oliver? It has a good following and is green to boot!

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/ Green Kubotas? #16  
If it appeared under an established brand, with an established dealer network, I could see it. Introducing a completely new brand, I don't see.
 

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