They took a look at how Gates went from a dropout to richest man on Earth. Bill Gates is who made "licensing a product to a user for the user's use" a common thing in today's culture. It's only good business if everyone can do it, if it is limited to certain intellectual property but not others, then is it unfair.
Back when John Deere started, it took a lot of engineering know how to make stuff. Now you can "scan" stuff with laser scanners to get the designs to "copy and paste" over to your CNC machining tools, plug into the ECM and download the code and copy and paste that into another ECM (which also aren't hard to duplicate), and you've created a JD clone. They just want to protect what is theirs rather than having to compete with clones that have no R&D invested.
All that said, I hate the fact that it's come this far this fast...