Adding insulation to the attic will certainly cut down on heat loss and so improve the thermal efficiency of the building but there are other elements that contribute to heat loss - windows, doors, walls, ventilators, extract fans, chimneys, etc. There comes a point where little extra benefit accrues from additional insulation in the loft because the total heat losses due to these other elements becomes the major factor driving the thermal performance. Unless these other elements are improved as well, then there comes a point where the cost benefit of adding more insulation doesn't square. Draughts also make a huge difference in thermal performance. A windtight building will perform well in all weathers. A loose fit building will lose a terrific amount of heat in windy conditions.