The Goossen (similar machine and similar blades) owner's manual says 8 to 10 hours. That seems a bit excessive to me, but from my experience, the blades start showing the signs of edge loss at about 12 hours, can last up to 30 if you're chipping clean green material (see superduper's comments), but are usually ready to change at around between 15 and 20 hours.
The self-feeding/manual-feeding design of these machines makes it very undesirable to push blades past their prime. With a power feed, the blades will stop cutting and start beating the wood into chips, and for a very long while, you may not notice. I can promise you, that if you let those Bearcat blades go too long, you'll know it at the end of the day. The "self-feeding" feature sort of fades into the distance, and you'll find yourself trying to force the limbs through the
chipper. I have been known to try to finish a job, instead of stopping and changing blades -- but that's seldom the best approach. If you find yourself forcing stuff in, give up and change blades.
I use mine almost exclusively on cedar. That's what I have most of to clear, it makes the best mulch for gardening beds, and the blades last significantly longer between sharpenings if I keep away from the hardwoods. The hardwoods get cut up for firewood and the slash gets piled up for rabbit habitat. If I had a reason to chip up hardwoods, I wouldn't hesitate to do it, but until I have more rabbitats than I want, I'll stick to chipping cedars only.