John Deere Co....ATTN Scott

   / John Deere Co....ATTN Scott #1  

coopers

Gold Member
Joined
Nov 21, 2002
Messages
384
Location
Wasington
I'm doing a SWOT analysis and other stuff for John Deere. Just wondering if I could get some help on figuring out Deere. Who does Deere own or who is partnered with them etc.? It gets confusing because I remember hearing and reading that Hitatchi makes JD excavators, so does Deere own that market or is it owned by Hitatchi. There's also Timberjack and other companies that Pape sells in our state. I'm guessing that Cat is Deere's biggest competitor along with Case (Case IH in agricutlure section) and New Holland. I'll try to post more questions if they come up, any help is greatly appreciated. Thanks!!!

/forums/images/graemlins/cool.gif

Blake
WA
 
   / John Deere Co....ATTN Scott #2  
Go to John Deere, and ask. Doubt that it is secret information. That will avoid the hearsay you might get otherwise (IMO).
Not aware of what a SWOT is, but good luck with your search.
 
   / John Deere Co....ATTN Scott #3  
I would second beenthere's idea about contacting Deere. They can tell you almost everything about who makes what in their line. Also, editors of construction equipment magazines will have an idea of who makes what as well.

But... as a quick overview,
Liebherr makes Deere's larger dozers (for sure the 950C and 1050C) and their track loaders (655CII and 755CII). Under this agreement, Deere takes Liebherr's line exclusively in the NA market and Liebherr consequently cannot market its product under the Liebherr name. It CAN, however, market is L752 Mining dozer, which Deere does not carry on its line. Liebherr track loaders are still sold in the US through Liebherr dealers. Liebherr also makes Deere's smaller wheel loaders (compact models).
http://www.deere.com/en_US/cfd/construction/deere_const/newsroom/liebherr_deere_exclusive_090304.html
Hitachi makes 100% of Deere's excavator line, from mini to the 800C. Deere basically takes the Hitachi line, repaints it, and puts in a Deere engine and Deere logos. I believe all hydraulic and other components are identical on the two. It is a joint venture between Deere and Hitachi -- neither owns the other one. It's almost like saying Deere buys certain others' products and relabels them as its own. (As they did with New Holland skid steers until 1999.)
Bell ADT makes the Deere ADTs.
Timberjack is owned by Deere. Deere produces identical Timberjack green and Deere yellow feller bunchers.
Deere's biggest competitor isn't really defined in all senses. While Cat is the biggest equipment manufacturer in the world, do keep in mind that Deere isn't always directly competiting with Cat. For example, in the past, Deere's excavators were more compared to Komatsu's -- both Hitachi and Komatsu hydraulics were smooth and fast, not so true (always) for Cat's machines. In the skid steer industry, Deere is competing with itself to throw the dirtied image of its 200-series skids (and I think they're doing well, or will be). For most markets, Cat is the most-well known and trusted name out there, so yes, Deere is competing with Cat. In certain areas, Komatsu has stepped up its own line and Deere has to compete heavily with them. As far as ag goes, I think it's really come down to a red versus green match, with blue idling (and doing well) somewhere in the background. (That's unsubstantiated btw.)
 
   / John Deere Co....ATTN Scott
  • Thread Starter
#4  
Yeah, good idea. I did look around there site a bit last night, I'll try emailing them to see if I get any answers. SWOT is an economic term for Strengths, Weaknesses, Opportunity and Threat. It helps companies get an idea of how to go about their "business."

Blake
WA
 
   / John Deere Co....ATTN Scott #5  
Deere and Hitachi are in a joint venture.
I understand that Deere just paints the Hitachi yellow and *hoopla!* it's a Deere. I'm unsure about the Deere engine.
I understand that even the part#s are the same though I've never checked.

The other affiliates in this thread are as described in my bit of hunting...
Might hunt up Cameco, (sp?) a European company. They make some forestry stuff like the buncher sawheads. They also make farm machinery for the European market. Might also examine some of the European markets and the Mannhiem Germany connection with their Lanz partnership along about the time of the new generation tractors.
(1960 or thereabouts; post 2cyl., pre X000 series)

I dunno if the Lanz brand is still used but I've seen a few older Deere/Lanz tractors smack in the middle of Arkansas so some made it here.

I also understand Zetor built some of the New generation machines too. I don't have any specific model info though.

Don't forget Yanmar. They built Deere's mini excavators in the 80's and early 90's till hitachi took over as well as the small 50 series compacts and supplied engines for the 4X00 and 4X10 compacts.



Xang,

New Holland at least on the yellow side is benefiting from it's Case brethern. The new LV80 (??) looks mysteriously like a Case 570 landscape tractor. I wonder if some of the other stuff will change over to Case from the rebadged Fiat Allis machines currently in the lineup?
 
   / John Deere Co....ATTN Scott #6  
Hey Scott -- if that last sentence was directed at me, it's a good point (thanks for bringing it up!). I think NH is taking Case's innovation and putting it in its own machines and advertising those heavily. When the cooling cube proved itself in CASE machines, for example, NH took it and put it on its own loaders so that NH wheel loaders are almost duplicates of Case loaders (certain models).

As for excavators, I have a hunch they'll remain Case vs NH. The NH machines are the rebranded Fiats, right? And the Cases are rebranded Kobelcos? I feel that NH wants to put Case in the background... dunno, just the vibes I'm getting. Probably erroneous, but that's okay.

[Edit: interestingly, the picture on the NH LV80 site disagrees with other pictures I've seen of the LV80 (ones that look like the Case 570M). Very odd...]
 
   / John Deere Co....ATTN Scott
  • Thread Starter
#7  
Linkbelt is part of case right....or some Japanese company makes both linkbelt and case excavators?

Blake
WA
 
   / John Deere Co....ATTN Scott #8  
Summitomo was making both Case and linkbelt excavators last time I checked... It's conceivable that Kobelco machines could take those spots when Summitomo's contract is up.
(I dunno when that is)

CNH owns both Case and Linkbelt.
 
   / John Deere Co....ATTN Scott #9  
I think Sumitomo is out... but now I'm curious to see if that partnership really did end. Hmm...

Edit: Sumitomo doesn't appear to be out, then. Apparently I'm getting it confused with JCB? Uhoh... /forums/images/graemlins/smile.gif
 
   / John Deere Co....ATTN Scott #10  
As I understand it... Case and Summitomo have quite an investment in one another... Case excavators, ADTs, and graders were/are(?) Summitomo.

Bigger Dozers are rebadged Fiats as are the New Hollands.
I dunno about the smaller ones. (under 100hp)

Reach lifts are Ingersol Rand I think.

Only the Backhoes,Loader tractors, Skidsteers and standard forklifts are made in-house to my knowledge...

It's a great big world now folks... /forums/images/graemlins/grin.gif
 

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