Steve,
I started "dreaming" about a little over a year ago. I would see all these landscape trucks running around town, and when I say trucks, I mean "NICE RIGS"! I was thinking to myself....OK, self, either these guys are in hock over their eyeballs, or else, these guys are making a butt load of money doing this. I started checking things out, and lo and behold, most of these guys are making a butt load of money. It got me thinking. Life is too short sitting in a dark, dingy cube farm, slaving away on useless projects that get scraped anyway. ( I worked for a Corp. Eng. Firm.) Why not just bite the bullet and give it a try yourself? For the past year, I have been reviewing equipment, the market needs, insurances and the local economy. It all worked out and at the end of this past February, I turned in my resignation. I started out making business forms, brochures, business cards, got some good quality T shirts emboydered with my company name and set out to hit the street. First couple of weeks were totally dry, no leads. Kept passing out cards and lit, and now I have about 2.5 weeks of work back logged. Spring is here, now and I get word of mouth leads all the time. (best advert. is word of mouth) I still am finding what works the best for me, but it is starting to look like the landscaping end, not the mowing end is where the money and work is at for me in this area. It is the type of work most of the lawn mowing companies do not have the equipment for or the interest. And the great part about it is I am making 2 times the amount of money I was sitting in a boring office! Not to mention getting lots of seat time on my tractor!! Check your area where you live and see what type of services are offered in the newspaper. You might be suprised to see all these fly-by-night lawn mowing companies mowing lawns with their cheap Murray push mowers they drag out of the trunk of their sub-compact car or mini-van, but no one is doing landscaping, lawn installations, driveway grading, construction site clean-up, planting small to med. size trees and shrubs, etc.
Get yourself a good looking truck and trailer and keep it clean. Image is everything in this type of business. Get some good, hi-visibility signs to go on your truck and trailer, also. When doing a job, try to park your truck in a highly visible place. I pressure wash all my equipment that I have used every day. I even keep wax on them. Something about seeing bright shiny equipment makes people slow down and look twice. Well, I have rambled on enough. Let me know if you have anymore questions.