I'm looking at the manual for my 14hp Briggs in my little Toro ZTR. It recommends using a high quality detergent oil classified "For Service SF, SG, SH, SJ or higher such as Briggs & Stratton 30W, Part Number 100005 (20 oz.) or 100028 (40 oz.) Use no special additives."
It then says to "Choose a viscosity grade of oil from chart." The chart shows using 30W for 40 degrees and warmer, 5W-30, 10W-30, from zero to 40 degrees. And it shows "Synthetic 5W-30, 10W-30" for all temperatures.
Of course, the manual also says "Air cooled engines run hotter than automotive engines. The use of non-synthetic multi-viscosity oils (5W-30, 10W-30, etc.) in temperatures above 40F (4C) will result in higher than normal oil consumption. When using a multi-viscosity oil, check oil level more frequently."
And in bold print "Use of a synthetic oil does not alter required oil change intervals."
Now this engine is only a couple of years old, but I know the manual for a smaller engine (on my DR trimmer/mower) several years ago said basically the same thing.
So now I'm using a straight 30W detergent oil (Pennzoil) in my Toro ZTR. But I used 10W-40 (Quaker State) in the DR trimmer/mower because I always had it on hand and oil consumption has been almost nil in both.