My original bulbs were not all that bright as you stated 25/35 watts apiece. Bulbs that I used MR11s do have the LEDs exposed in front of their own reflector (unlike the MR 16 which is completely enclosed, and I experimented to try to get some of the light to bounce off the reflector, but as you stated most just shoots straight out the front. It is far better than original, but not what I really want.
I had never heard of this bulb, but you can bet I am going to be doing some research on it in the VERY near future. I have a daughter going to the States for a month right after Christmas and she could bring me back a few.
The advantage of using the MR11s is that they are easily locally available. Thanks for the suggestion and if you have a suggestion on where these bulbs can be purchased let me know.
Mike
After posting I did a quick search on the numbers that you gave me and found that they are available here. I included a pic of what I found--it is a very reasonable $8.50. It is 14 volt, so it might not be as bright as it could be, but most interesting. I did find that the bulbs did not always come in this configuration like you described, but rather most often had all LEDs facing straight forward and sometimes a few pointing back. I like these, and think that I NEED them.