I paid $10,800 last April and was glad to get one at that price. As with most products you always pay the price to be an "early adopter".
Edit:
There was a lot of speculating about how Kubota under priced the RTV900 to grab market share when they were first introduced and that the price would be going up significantly at some point. That hasn't happen yet and I don't think it will as there seems to be growing competition from other makes and it looks like cheap financing may be a thing of the past shortly. Well, at least that's what seems to make sense to me.