I have a Massey GC1710. When I bought it, I had exactly zero hours of tractor experience. I "test drove" a John Deere SCUT tractor and a Kubota SCUT tractor. The salesman asked if I felt a big difference. I said "no, they both seemed the same." The salesman seemed to think there were differences. He was steering me toward the Kubota even though his shop has a firm policy not to take sides. I think there were differences, I just didn't have enough experience to sort them out. My point is that if you are shopping for a first tractor, it can be very confusing. It was for me.
I wound up looking at little things about construction, such as overall fit and finish. How to lift the hood and get access to filters for service, access of zerk fittings for grease, metal vs plastic parts, and how the hydraulic hoses were routed. That sort of thing. I liked the Massey best. This isn't relevant to your choice, but I also liked the dual hydraulic cylinders operating the bucket whereas the Kubota had just one in the center. And the Kubota treadle was annoying. The Iseki engine in the Massey wasn't at all familiar to me. I researched this and found it has a very long term, excellent reputation. Again, not relevant, but the Kubota dealers in my opinion were not fun to deal with. Seemingly having low interest in selling a single unit to the residential property owner.
I am guessing I visited 12 or so dealers kicking tires on tractors before buying. Every dealer (except one) said "don't buy John Deere" even though they were comfortable with me shopping other competitive brands. You may have heard the same feedback. The consistent theme was that for the same tractor, you pay thousands of dollars extra just because it has a green color. I didn't really follow that advice, and I did shop for the John Deere models. Personally, I think it would be foolish to pay $2,000 less to get the wrong or a lesser tractor. The owners of Deere tractors are very proud of their machines, as they should be. I personally know someone with a Deere tractor (next size up,) and they really like it.
My GC1710 has been a workhorse. I've used it for countless projects, moving snow and dirt in enormous quantities. I have a rotary cutter, box blade, and landscape rake, and of course the 1710 has a backhoe which I've used. The community of Massey owners is smaller than John Deere, as Deere and Kubota are the supposed market leaders. But I've shopped hard, now having bought two tractors, and I didn't buy either one from Kubota or Deere. I like my small Massey enough that I also bought a larger one for another property.