They take a survey from you and your email... send you a few little things mainly a hat... just go on Mahindrausa.com to sign up.. I hardly recommend to customers also... when I use to most didn't seem to excited about giving them extra info
It would be easier to just give a buyer a hat with the purchase, but I didn't mind filling out the survey. There wasn't much that I recall being too intrusive and you can just not answer those that you don't like.
My dealer gave me two Mahindra caps with the dealer name on them. Then I received the club hat in the mail. I had no idea there was such a thing until it came.