I cant help you on that one. I paid $35,500 for my P 7010C without haggling because I wanted to close the deal fast and get some work done with it while I was home. I was offered a P7020 for 37,500 that listed for $40. I would think you would be in the $50K range for the 7040 by extrapolating the cost of the other ones. Maybe less if you haggle the dealer a bit.