The best price on the Rugged Road was from Captains Trailer Sales on hwy 41 south of Green Bay near Wrightstown, WI. But I am a repeat customer there. I could not deal with Badger Trailer on hwy 29. There are a number of trailer dealers north of Green Bay on hwy 41 very near each other, and all competitive. Last summer I was looking very hard and did alot of shopping. My need for a trailer went away, so I didn't buy. But the more dealers in the same market, the better the deals. I believe you could do better in an area where there are more trailers for sale.
The Rugged Road appeared the best for fit and finish. Chanel iron cross members, heavy deck planking. Some of the 10K trailers I looked at had heavy angle iron crossmembers. I had a spread sheet put together comparing features, but don't have the details anymore. There are alot of trailers out there.
Do a search for utility trailers. Read about some of the features that are promoted. Learn a little about what you want to see when you look under the trailer. Start looking at information about wiring harnesses, torsion axles vs spring, GVWR, etc. Get past the sales pitch and get into the mechanical aspects. You will find what you want fast enough.