It ceratainly cost them a chance of some money.
When I was tractor shopping, I looked them up on line, found a dealer listed in Olympia, WA. Hey 20-25 miles from the new house that would be okay, I go to the address no tractors to be seen, I go home confirm from the website the address, I was at the right place. I look up the name on Dex, or Yellow Pages.com. No listing anywhere.
I go buy the Kubota, I put my stuff in storage in Tumwater just south of Olympia, I decide to take the scenic route to the property one day and not more than a 1/2 mile from the storage place is MF, (Kubota is all of about two weeks old) new name of dealer ship. I go in and talk to them and they said they have heard that several times and MF was just real slow on the website. I told the owner he got screwed because his tractor was not even in the running because I could not find him. Also that he needed to tell MF to continually update the dealer list, or continue to lose more customers.
steve