I have used most all of the major brand... PS / Howes / FPPF, etc. They are all pretty effective. I tried the Amsoil diesel additive for a few years and grew fond of it. Out of a request from the son of a friend, I am trying out the XLP diesel additive from Amway. Yeah, I know, it sounds goofy being from Amway, but the makeup is darn close to the Amsoil product. And this XLP additive is being made by Midcontinent under contract from Chevron. So the name brand is there. The application rate is very cost effective. Guess that means more to me than the average person since I go thru over 21,000 gallon of diesel a year. A little goes a long way. So far so good, but the coldest I have operated this stuff this year has been in the single digits above 0F, with no blending of #1 fuel in the mix. So the final analysis is still pending.
I would take some issue with reduced gelling from current diesel. It has been shown that ULSD has higher cold flow and cold filter plug point properties than previous LSD or pre-LSD fuels. And water is becoming a bigger culprit nowadays. Water crystal formulation is becoming a bigger problem. You really need an additive that addresses several issues, with gelling only being one of them. Forget the cold flow rate, you have to concern yourself now with cold filter plug point. And an additive must include an effective deicer in the formulation.
I guess all of this is moot depending on where you live. But if you are going to see temps consistently below 20F, as was stated, "and ounce of prevention". In my case, I can't afford to be stranded along side the road with 80,000 lb of truck and cargo with a gelled up or froze up fuel system. Especially when it may require a tow to the shop, and just to have a tow truck show up is $500 even before they hook up. Sure, I carry spare fuel filters, but if the fuel system is overpowered by water contamination from a bad load of fuel, even a couple bottles of 911 additive may not help.
Your call.