Frankly I don't know why there aren't more diesel options in the truck industry. Well, I'm sure some of it is cost, diesels will always be more expensive to produce than gas engines. However I would think that economies of scale would eventually kick in and bring costs down somewhat if more diesel engines were being produced. I'd love to see something along the lines of a small diesel for half tons, and possibly smaller trucks if it would fit, that would produce around 235 to 250 horsepower and around 350 to 400 lbs ft of torque while delivering 30 mpg highway unloaded and able to pull around 7,000 pounds. I'd also like to see a 300 horsepower 500 lb ft of torque engine for half ton and 3/4 ton trucks that will deliver 23 to 25 mpg highway unloaded while able to tow 10,000 pounds with tall (maybe 3.42) gears and maybe up to 12,000 pounds bumper pull on a 3/4 ton using slightly lower gearing, but still be 20 to 22 mpg highway unloaded. Then of course you can keep the monsters that we have now for the absolute biggest loads. I think Ford may be in the best position to pull this off as well. Since they are the only company building their own diesel added to the fact that they have experience building modular motors. They may be able to get everything working right if the new Scorpion Power Stroke ends up being a success. I'm really hoping that we'll see some smaller diesels in the next 2 years or so.