Pad-style heaters like the Wolverine are okay, but they will NOT out-perform a traditional block heater, unless the only performance comparison they're doing is which style of heater warms up the crankcase better. I've got nothing against warming the oil, but diesels are compression-ignition. That means that as the piston comes up on the compression stroke, the air in the cylinder is compressed causing a rise in temperature. The temp rise needs to be adequate enough for ignition of the sprayed-in fuel to occur.
With a block heater, you're warming up the coolant jacket that surrounds the cylinders. Any warming that occurs there, (and/or in the cylinder head), is naturally going to assist in starting, because the heat transferred is going to allow for a greater temp rise to occur as the piston is coming up on the compression stroke. Warming the oil pan will allow for quicker oil flow, but it won't do much at all for warming of the cylinders, head, or intake manifold....and those three things are what counts
most for cold weather diesel starting.
I live in the #2 spot on this list, and I've seen/used just about every type of available heater there is...on engines from several manufacturers:
America's 25 Coldest Cities - The Daily Beast
Once again, not
against pad-style oil pan heaters, but what do equipment and engine manufacturers install and/or recommend most often themselves?