Interesting discussion about branding (I'm a business/marketing professor)and I'll add my two cents as a *consumer.* Just recently looked at Priefert landscape rakes at Atwood's Farm Supply and was very underwhelmed. Really surprised me because they seem to have a good name around here for fencing stuff, so I was very surprised to see that they are using the goodwill in the Priefert name in the wrong direction!
The adjustment holes for the rake seemed to be made with a cutting torch and the rake "wobbles" significantly when set in *any* hole and the 3 pts. mount was, for the most part, bolt together stuff with what I deemed to be too thin steel. I owuld assume within 10 hours of use, the rake would be flopping all over the place. [Pictures available if interested.]
On the TSC private-label County Line being sourced from two suppliers with apparently divergent quality benchmarks, I find that very surprising -- I can see this with a commodity like green beans at Kroger/HEB/etc., but to do this with an implement -- if the previous posts are correct -- is not a good move.
Richard Easley
Waco, Texas