It's not that bad. Most of the Northerners we have around here that don't fit in are the ones from the cities with their city values and expect us to change things to suit them.
I had one live just down the road from me and after a couple of years of listening to him fuss about everything and everybody, I asked him if it had ever occurred to him that maybe he was the problem, not the solution. He never had much to do with me after that and thankfully, he was transferred out of state not long after.
The problem he had that time was that we had no big name family restaurants within 50 miles and that the ones we did have didn't have liquor licenses, like they did back in the big city.
My wife and I know that we're not meant for true "rural" living. I mentioned in the cooking thread that my wife and I have a passion for food and like to cook. When we visit my mother in the small town I grew up in, we'll sometimes offer to make a meal.
We've learned that we have to plan that in advance, because there is nowhere within an hour drive to buy arborio rice for a risotto, a decent aged parmesan cheese for alfredo, fresh basil and pine nuts or even a pre-packaged pesto, etc, etc. The fresh meats and produce in the groceries isn't nearly as nice either, which is sort of surprising, but I think they don't turn it over very fast and have to cater to a certain price-point. So if we're going down for a visit and plan to cook something, we pack the ingredients and take them with us.
If we want to take her out to dinner, the closest restaurant that we'd have any interest in dining at is at least 45 minutes away. That's fine for our visits, but it wouldn't work for my wife and I's desired lifestyle to live there.
The difference between us and the guy in your story is that you'd never hear that from us in a conversation (This is an exception, since it's germane to the conversation we're having). We have talked about it privately and we know that we'll never live anywhere that rural again because it doesn't meet our wants.
But there's nothing wrong with it for somebody that is happy there. People care about different things. The peace and quiet and the community connectedness that she gets is really nice. The four and five star dining and luxury shopping is more important to us than those things are, but other people will weight them differently.