I've used vintage tractors for years, but when I finally decided that I need at least one new tractor, I was interested in Deere, Kubota, New Holland and Massey Ferguson. I went to all dealers within a 50 mile radius. If all things were equal, I would have perfered a Deere, only becasue it is the only American owned company, though I wanted a tractor around 50 hp, and I know those Deeres are imported just like the rest. In my area, I found the Deere dealers were the least likely to negotiate. In fact one, said, "It's a Deere. it's the best, we don't negotiate" I didn't even respond, I just walked out the door. I ended up with a Kubota, because the dealer was very motivated to sell, and gave me the best price. He also was relatively local, and has an outstanding service department. I've been very happy with my Kubota, but I suspect I would have been equally happy with any of the other 3 brands I was looking at. I am especialy happy with the service that my dealer has given me. When I had questions, they happily answered them, once they sent out a service truck to show me how to do something, and didn't even charge me!!! Anohter time, I had an issue with a fuse that kept blowing. I went into the delaership and asked what I could do to correct it. They told me that they had a service truck heading to my area the next week, and they would fix it for free. It was still under warranty, but I never expected them to come out for such a minor issue. And when I need parts (so far only filters) they have them in stock, and give me an agricultural discount, as I am a farmer. The dealer is the most important aspect in buying a tractor, at least in my opinion.