New Ford truck concept.

[Dmace]

I like the looks of this concept as I've always been a fan of the Dodge "big rig" style, all it's missing is a RAM emblem on the hood.
Star of the Show: Ford's Atlas Concept - PickupTrucks.com News
This is obviously an attempt by Ford to take the attention away from the all new GM and RAM trucks but I can go buy a new RAM or GM truck and this concept just means Ford is years from releasing anything.

Although, some of the ideas on 360 degree cameras, extendable rack for ladders, better bed lighting, integrated roof tie-downs etc... are great.
Active grill shutters (like the RAM) are certainly catching on and I'm surprised there isn't more cargo options like the Ram Box.

 

[murphy1244]

I hope they keep a 8 ft bed.

 

[Tomtint]

I hope they keep a straight front axle

 

[murphy1244]

I hope they keep a straight front axle

yea but it eats tires

 

[Diamondpilot]

yea but it eats tires

Strait axle eating tires? Torsion bar and the old IFS systems Ford used but the solid axle is tough as nails compared to others.

Chris

 

[MIKE R]

I personally think it is ugly. It looks like a Super Duty combined with a Ram.

Their straight axle is indestructible. As long as everything is kept tight on it, there is no issues with the "death wobble" that some experienced.

 

[Dmace]

They need to cut a lot of weight, that solid axle is gone! Plus I'm sure they'll go to an active suspension like the RAM as well so no more leaf springs either. :-O

 

[joecdeere]

funny, my 1995 F-350 longbed Crewcab 4x4 gets over 45M out of every set of mudgrips with a straight axle and I promise you it out weights this new toy!

yea but it eats tires

 

[busy dad]

it looks like an earlier concept vehicle , Tonka Truck if my memory is correct

 

[schmism]

nothing like dusting off 11 year old designs and calling them "new"

unimpressed. period