Unfortunately the reasons you mention a diesel making sense doesn't apply to the Ram 1500. Payload numbers are poor for this vehicle compared to the competition. Most are rolling off the line around 1000 lbs from what I have seen.
Fuel saving is about the only advantage I see with this offering. Taking advantage of the diesels beautiful torque curve will not be utilized with the low payload capacities.
I'm gonna wait for somebody to post the actual payload #'s when they are released, as I find the Dodge site somewhat irritating to use - agreed, it may be light, as trucks go today. (BTW, it's not hard to sell me on uprating trucks :thumbsup: - I drive a 1 ton).
I know several electricians that work out of late model Ram 1500s, typically with the 5.7. I think most of these guys would take a serious look at this diesel option. I know I'd sooner be fueling this new diesel, than a 5.7L gas engine at $1.25+/L.
Then there's that towing thing..... unless you are just making a dump run near home, towing even a 5,000# trailer is much easier on the wallet with a diesel. If I remember the #'s on the Cherokee, the only way to get a higher tow rating was to go with the biggest gas motor offered - speaks well of the towing performance of this 3L (+/-) diesel.
People shouldn't confuse this with a 3500, as it's intended for a different market segment - would be interesting to see what typical end-user profiles the marketing boffins at Chrysler have pulled out of their crystal ball for this new offering.
Rgds, D.