Many years ago at Gleaner Combine, now a part of AGCO, we employees at the combine plant, from CEO to line assembler, from CFO to Accounting Clerk, were assigned a job as Plant Pal. We would call our assigned customer weekly during the harvest season to ask how things were going, problems, were they getting resolved, ideas for improvement, an the generally talk about how business was going. I think it went over quite well although I don't know what a farmer thought about getting a call from an accounting clerk. Also, when a major assembly problem was found, the responsible person on the assembly line was given an airline ticket and flown out to the customer to learn an important lesson. For example the line assembler responsible for filling transmissions missed it. Our plant had eliminated almost all inspectors - you must build in quality, not inspect it in - so there was no confirmation inspection. No other reprimand - he had to face the customer and explain he screwed up. The word of course spread throughout the plant and mistakes plummeted. Productivity did suffer a little because production employees took that little bit extra to do their job right. Then I moved from my engineering managerial position at Gleaner to the identical position at Case IH for the usual reason - greed. Complete flip-flop. Case philosophy at that time was right or wrong, get it out the door. I lasted less than 2 years before moving on to Caterpillar where there was, at least in my division, a quality focus even stronger than the one I had left at Gleaner. Ironically I now own a Case combine from my era at Case and cuss them out with every breakdown recognizing cost reduction ideas implemented only to reach a goal despite reduced quality. Why do I have a Case? When it works it works well and I know the weak spots to watch - plus I bought it for peanuts.