AxleHub
Elite Member
Why would Kubota have a lot longer to redo it over and over, or have more time to develop their website? Both have been selling tractors for many decades, and the internet showed up at the same time for both. Yes, the BX has been around a lot longer than the GC, but you'd think any modern company could put together a pretty polished brochure and website without much trouble....although many are pretty lacking.
I tend to sense that most tractor buyers aren't spending much time on the internet looking at specs, brochures or videos. They go to the dealer, look at some machines, and often buy from that very dealer, and most companies know (assume?) this? I think that may be why they don't put much effort into their websites. The other thing that sort of fits with this is that Kubota has gone out of their way to target new tractor buyers as a core market, while most of the other tractor companies are really focusing on much bigger, more expensive machines. That means Kubota would be smart to have a better website, with more information readily available for those folks who don't really know much/anything about tractors...and generally they do.
Then again, I could be completely wrong :confused3:
Greetings Gman,
I still have brochures from my state fair visits in 2006 and 2007 on Yanmar and Kubota. What a brochure tells you about a company's vision is who they think will be their future customer. Kubota had a substantial viewpoint already in 2006 that small units was their competitive advantage and their brochures are expensive, colorful, and very detail oriented on attachments and women and older men as an operator.
They recognized what big companies did not . . . . that their bx especially and small b units were not about farms and fields . . they were about homes in rural areas and hobby ranches and wood surrounded areas. My point is because they were one of just a couple players in the early years, they had time to figure out what decisionmakers in their desired market area . . . needed.
Big product companies had a much different customer base and administration vision. If you asked dealers just 5 years ago what was their preferred customer . . . many would tell you it was the mid sized ag customer who bought close to the dealership because their units were big . . and repeat sales. To be honest . . Big sizes of tractor kept customers closer.
Big companies often have weak vision about future trends as their many decades in operation was based on totally different marketing needs than today.
I've spoken with sevetal dealers over the last couple of years . . And they readily admit that when big equipment sales plunged . . they were incredibly grateful and thankful and stunned that the scut market fired up just at the same time. Like most people . . dealers settled into an image and predictable pattern for decades . . that changed radically. Suddenly their survival was in smaller equipment they scoffed at a few years earlier.
Massey/Agco's changes with their dealers in early 2013 was a watershed event. And as a result numerous Kubota dealers reluctantly started to have a couple Massey GC units at their dealerships. But today in those same dealerships . . they see advantages in having both . . but even as of spring 2015 I noted their awareness was influenced by people like me who knew more about the product than they did. I wrote many posts back in that period about sales people looking on the computer to even find the advantages or options I was telling them about . . because they just wanted to stay with whst they knew (kubota).
On that list of 13 items I previously wrote today . . 3 dealerships at the time never knew about 40% of the items I listed. But they started learning fast when other dealerships were calling them for transfers lol.
The scut market imo is all about buyer awareness . . and smart dealerships are adapting fast now. Which is exactly why I always encourage wouldbe buyers to contact multiple dealers . . .find out who is adapting and who is stuck in the early 2000s yet.