Cabala's last

[TomSeller]

One of the local Ford dealers actually put it in writing that warranty work on vehicles purchased elsewhere would be scheduled after serving their customers... the Dealer is no longer in business and it did rile a lot of people at the time.

It only makes sense in that warranty customers will be paying customers once the warranty is up. A dealer that doesn't get this maybe could be out of business sooner than later.

I recently moved, so that dealer would say a Ford warranty purchased elsewhere yet now in his backyard, takes a backseat?

 

[ultrarunner]

Does make one wonder how some places are able to stay in business...

 

[AxleHub]

Does make one wonder how some places are able to stay in business...

It always amazes me how large the inventory of short sighted people is. Intelligence and education don't seem to alter that situation either. A business needs to have a balance of eisdom and common sense to recognize how customer awareness and support either multiply or divide the profit line potential. Whats interesting to me is the thread got off topic about a different brand of dealer customer support . . on a thread for Cabelas product. And I consider Cabelas as a business thatvhas very good customer support and even when an efgort like the cabelas tractor market doesn't prove a shining success . . Cabelas turns it into an opportunity to benefit potential new customers as they exit the tractor market . . even having people start to scramble to become new customers.

And hiw does this situation make a positive for Cabelas?

1. Well they are certainly selling down their inventory and nit gaving to "givevaway" the product

2. The stock market has responded to the publicly held company by increasing the value of its stock considerably since the 1st mention of the plans to eliminate the tractor sales side of the business at the very same time that others predicted disaster. And shareholders have sern their company operated pisutively and profitably when errors in retail judgement are peoperly gandled.

So maybe the topic redirection about poor customer service and insight by another brands dealer really wasn't as off topuc as suspected as it helps us focus on a Cabelas strength

 

[paulfun9]

That missed opportunity to gain a customers interest is larger than most realize. Myself personally have purchased new equipment, weather it was on the spot or within a month or two after being on the lot looking while I waited for service. Heck when I got my last JD I had only walked in to get a HYD hose made. While waiting for my turn at the service desk I stood there looking at the Tractors they had inside and ended up buying from them just a few weeks later. Now what would happen if they had said our HYD hose service is for people who purchased tractors from us go where ever you purchased your tractor?

 

[ultrarunner]

To my thinking this is why some business thrives and others bump along or fail.

I do think the bigger outfits like CAT and Deere yellow have great service... I'm a nobody and they treat me like I'm there only customer.

My Grandfather opened his business in 1942 and it was based on his reputation... plenty of repeat business which generated generations of sales for almost 70 years.

He said you can't put a value on good will and the only thing a man really has is his good name and reputation... learned a lot from him and I was only 12 when he passed.

 

[Handloader109]

Continuing the thread do divergence, my old Ford truck had a recall about 6yrs ago, I had just moved to the area and went to the closest dealer, which is also the largest here. They gave me great service, prompt and professional. Now I do every bit of maintenance that I can handle on all my vehicles..... A year later the tranny started making bad noises and guess where I took the truck? Same dealer, they inspected, and then repaired promptly and we'll...... NOW I don't buy new very often, but I tried to use them on a used truck first...... They earned my business...

 

[dogpatch06]

That's the key... Treat every person walking into your establishment as a future life-long customer, you may only have one chance.

 

[Handloader109]

Oh, and that is why I am so pro cabelas right now, they went out of their way to get everything right with this tractor, even knowing that they won't be selling them much longer.

 

[dogpatch06]

My experience was the same way. Just looking for the right manual which I'm sure will get to me.

 

[ultrarunner]

My only Cabella experiences are in Lacey Washington and always positive... it is a destination for many and draws visitors just to check it out.