I think I'd open up the gearbox and check the lube content and/or replace the rice grease with some real stuff.
A while back I bought the ATV winch with the remote, on sale for 69 bucks. Nice winch btw. Had to build a custom mount and change some frame geometry on my old Foreman 400 but it works real well.
First thing I did was open it up and clean out all the (very little inside) ricer grease and repack the gearbox with real EP grease. The stuff inside was already hard, what there was. Maybe a finger tip amount.
Maybe the philosophy is.... little or no grease equals a faster break in -breakdown.....
The Chinese factories that supply HF, really skimp on grease from what I've observed.