Hydrogen distribution would have to build its infrastructure over time, like the cel networks did with placing towers one by one. They'll have to compete with dino fuels for quite some time, and it'll surely take a while for gas and diesel vehicles to be emission tested off the roads altogether.
We're not all being closed-minded about green technology, but subsidies seem necessary until economy of scale can provide
profit margins to those in the biz big time. Remember that just because a company is involved in 'green technology' doesn't mean it's a good investment. Some will fail despite the growing fervor
and gov't help. ("Solyndra, report!")
As long as operating cost favors ICE over electric or hybrid options by a large enough margin a lot of us still won't 'pay the freight' just to 'go green'. I'm sure many of us will also
die waiting for a pickup that will tow squat vs a puny commuter 'beer can' that's far from living up to our 'manly' demands.

(Just sayin' ...)