Really no need for SM (singlemode), that will go miles. I didn't even notice the bi-direction converter was SM, I just thought it was neat they are selling them that cheap. My FIOS line is bidirectional. That Lanshack site is pretty good, they have all the items you could ask for. They even have preterm outside rated cable on a spool.
Someone mentioned that a regular fiber jumper may break when being pulled into a long pipe, that has not been my experience assuming the pipe is empty. The better fiber has kevlar in it, it is thicker. I wouldn't put anything in the pipe but the fiber if going that route, the pull string would mainly be in case you need to replace the fiber at some point. Adding a cable to a pipe that already has fiber in it is not an easy task, unless it's super rigid it ends up getting wrapped around the cable being pulled in. It's different if you pull it all in at once. Like anything else, you can go extra robust for more money if you want, I'm frugal so get what I can make work.
I see a pre-term 2 strand 62.5 LC/LC outdoor rated cable for $200 at 300 feet with pulling eye, that will run gig speeds using a multi-mode (MM or sometimes called SX) converter. It's good for 275 meters at 1GB. Seems SM (singlemode) is similarly priced which surprises me. It used to be way more expensive. Use that pre-term SM one with a pair of those bi-directional converters and you'd have a spare strand. Just be careful with SM, the laser is bad for your eyes but for that price it's worth it and you could add more cable to the pipe. When inside the buildings you can use couplers and more flexible cables to get where you need to go. BTW, I picked LC ends because they are easier to pull into a pipe, SC (each is square) is also common on converters but they are bigger connectors.
Here's 2 websites with some info.
Fiber Type vs. Speed and Distance
The FOA Reference For Fiber Optics - Optical Fiber
Example of an LC coupler:
FIBER CABLE ADAPTER COUPLER LC-LC UPC SM DUPLEX SINGLE MODE(same day shipment) | eBay