They could easily afford to do it for 10 percent.
I mean how much money does Bezos want?
all of it?
Yes.
I did a few tours in Tech...... while predatory and abusive behaviour is hardly confined to the tech sector, it's pretty normalized there. Cross section in tech - consistently, surveys show much higher levels of charitable donations in (what's left of) the smoke-stack industries than in the tech sector.
At the top of Tech...... let's just say that being a narcissistic sociopath is not considered a negative, but more as a baseline requirement to compete at that level. Notice that JB only
recently discovered charitable giving, after public backlash was building that he had donated virtually nothing....
Camperforce, if you haven't heard about it....
https://www.tractorbynet.com/forums/front-porch/387143-camperforce.html
^ Not saying anything one way or another about Amazon....... it is what it is......
So, enough about the dark side.....
I don't Prime, so I don't have the extreme volume of purchases to base my comments on that some people do.... small data pool here. That said.....
Canadian market has always been different than the USA market - product selection, pricing, and SHIPPING COSTS were historically much worse here. At the top of the market, there wasn't (and in some sectors, still isn't today) much competition. Canadian retail in-store service.... let's just say much of the time, you could walk into a store, set of fireworks, and still not get noticed. I consistently get good in-store Canadian service from LV Tools, but that is an exception....
I value, and directly support high-value independent retailers when I can. I've been buying from Lee Valley Tools for about 40 years now, later times ipdusa got plenty of business from me for rwd volvo parts.
^ I'm not wealthy...... throughout history, certain artisans were directly supported by wealthy patrons - I can choose to pay more for specific things to support local business on an exception basis, but I can't do it by default today.
My wife took a one year contract job in Northern Canada (southern Canada is over-populated, and under-jobbed, at least in term of anything that pays well outside of government.....). Flew up north, with one suitcase, got an unfurnished appt. Basic things like a radio....... I could (and did) buy a brand new Sony AM/FM table radio, AC w. AA backup on Amazon,
and have it shipped to Northern Canada, for
less than what Canada Post would have charged me to
just ship an old radio from home.
That's ^ how bad Canada is, just for shipping costs.
Selection. Needed to buy a filter cap socket for an old diesel..... could have tried chasing a tool truck all over the region to get one, or just clicked on A, late one night. Done.
Still need to get an oil filter cap wrench for a Ford 2.3L road engine..... picked that vehicle up this year out west, had to mcgyver something to get the job done...... even Lordco out there with 20 or so filter cap wrenches on the wall did not have the right size....
Next A buy I do, click, and I'll have the correct wrench on it's way. It's on my A list.
It's difficult for someone who's only lived in the USA to understand how much Amazon's non-Prime "$35 buy means free shipping" helps...... the USA has always had a relatively competitive retail sector, tons of good mail-order companies (talking pre-Internet), and low or "no-cost" shipping. Gasoline is expensive here, not Western Europe expensive, but still much higher than USA prices..... even if I have the time, driving distances to get what I want is not cheap, though I've selectively done that too (picked up trailer tires and tractor chains, upstate NY - that reminds me - Clearing Customs with something like UPS is
obscenely expensive - something Amazon and RockAuto has improved immensely for us Canucks.....)
I'm not interested in paying for Prime. I'm patient. I'll wait to collect several small items and build a $35 order later. Some of these items (like examples above) I can't find on the shelf anywhere near here.
I hold no illusions about the predatory nature of a company like Amazon...... but since I have to earn my money in the predatory private-sector
job-market, it is a tool that I will use selectively to balance my household budget, and manage my time.....
Rgds, D.