If I spend $30,000 and sell for $28,200 ~~ Kubota and Deere with 65% - 70% compact tractor market share.
For Kubota and Deere having a comprehensive offering of "matched" implements and attachments increases revenue stream per tractor sold for years. Not forfeiting the established customer who now wants a 100-horsepower tractor is another advantage.
If I spend $20,000 and sell for $18,800 ~~ LS, Kioti and Branson with 10% compact tractor market.
LS, Kioti and Branson are handicapped by only having compact tractors in the USA product line. It takes a talented capitalist to keep the doors open at a regional brand during tough times in the compact tractor market, which can dry up during recessions like 2008-2009.
It isn't so much that Deere is so good, it's more like their competition is so bad.
Ford was schizo in the tractor market. They ruled the market for decades and still hold the record for most tractors sold of any one type. International has always had a habit of shooting itself in the foot. Always. Massey just couldn't get its act together.... I'm talking about back in the 50s, 60's and 70s.
So Deere just took over the market the others were, frankly, too stupid to hang on to.
Plus, Deere has a loyal following because during the depression, they would go around to rural areas and help farmers out. Good on them. People don't forget things like that.
But today, they're not the Deere of old. They're a financial conglomerate more than than they're a Ag/tractor company. But I'll say this; They're sharp. Real sharp operators.
And ruthless.
The plethora of Foreign brands should tell you that there's a market that doesn't include them. That they're leaving money on the table.
I bought the Kioti because it was twice the tractor at about the same price . Also because...... It was available.
Resale? Who cares? Seriously. If someone is that concerned about resale, just lease the darn thing.
Or better yet, buy the right tractor the first time. Buy your second tractor first.