Is the Cyber Truck a Flop?

[WinterDeere]

I think people buy the CT solely to look, and be different... Much like coloring their hair purple.

There are more redeeming qualities to purple hair.

 

[KennyG]

It looks like everyone who wants an electric truck now has one. Ford has halted production of the F-150 Lightning because of high inventories and rumor has it they may cancel it. Although I understand GM has electric trucks, I've never seen one.

 

[sd455dan]

It looks like everyone who wants an electric truck now has one. Ford has halted production of the F-150 Lightning because of high inventories and rumor has it they may cancel it. Although I understand GM has electric trucks, I've never seen one.

I think I read Ford is just plain losing to much money on every Lightning they sell especially now that tax incentives have dried up.
Slowing or stopping production for now makes some sense.
If Ford GM and Ram dealers don't lower prices and move more of the regular trucks off the lots they will have bigger problems than just EV trucks.

 

[rontaki]

New word - trugly

 

[NoTrespassing]

I think I read Ford is just plain losing to much money on every Lightning they sell especially now that tax incentives have dried up.
Slowing or stopping production for now makes some sense.
If Ford GM and Ram dealers don't lower prices and move more of the regular trucks off the lots they will have bigger problems than just EV trucks.

Ford is planning to introduce a mid-size electric truck at a lower price point in 2027.

https://www.motor1.com/features/771852/ford-electric-midsize-truck-horsepower-specs/

Believe it or not, Ford is adding yet another pickup to its lineup—this time, a fully electric model. While we've seen electric trucks from Ford before, this one will be smaller, more in line with the compact Maverick rather than the full-size F-150 Lightning.

Designed to be both affordable and efficient, Ford will build the new truck using an all-new "Universal EV Production System," aimed at reducing costs for both the company and consumers. It’s expected to start at around $30,000, match the performance of an EcoBoost Mustang, and offer more interior space than a Toyota RAV4.

Ford is also introducing a new “Universal EV Platform” for this truck and future EVs. This architecture uses 20 percent fewer parts and 25 percent fewer fasteners than a typical vehicle, streamlining production and cutting costs.

It’s an ambitious effort, and Ford has already outlined what we can expect in the next few years. Here's everything we know about Ford’s upcoming mid-size electric truck.

If we’re lucky, Ford could revive a retro name for this new pickup. Ahead of the truck’s announcement in August, Ford filed a trademark for the Ranchero name. The original Ranchero was a two-door car-based pickup, designed to compete with the Chevrolet El Camino.

Ford has also recently trademarked several other names: Fathom, Fuze, Hive, and Mythic. While not as exciting as Ranchero, these could be reserved for other vehicles built on the new EV platform. Let’s hope the new truck gets a name with a bit more character.

Ford’s upcoming compact electric truck will be built on the company’s new Universal EV Platform. This next-gen architecture uses 20 percent fewer parts and requires 40 percent fewer workstations during assembly.

The truck’s wiring harness alone will be 4,000 feet shorter and 22.1 pounds lighter than previous versions. That should contribute to a 15-percent faster production process.

How Big Will It Be?​

Ford technically calls its new electric truck a "mid-size vehicle," which would put it in a similar category as the Ranger. For reference, the latest Ranger is about 210.0 inches long, 87.0 inches wide, and 74.0 inches tall.

Despite that, this new truck should be closer in size to the current Maverick. Ford claims the pickup will offer more passenger space than a Toyota RAV4, along with a front trunk (frunk) and a traditional rear bed for added versatility.

 

[WinterDeere]

Despite that, this new truck should be closer in size to the current Maverick. Ford claims the pickup will offer more passenger space than a Toyota RAV4, along with a front trunk (frunk) and a traditional rear bed for added versatility.

The fact that they're even comparing it to a RAV4 tells me they're probably not building it for typical truck shoppers. While I see young women driving them all over the place, I've never even sat in a RAV4, and suspect most new pickup truck buyers can say the same. Why not at least compare it to a Ranger or Tacoma, Explorer or Cherokee, or anything else that someone actually in the market to buy a new truck today has possibly driven in their past?

When a car company releases marketable information, there's very few mistakes in the chosen wording and comparisons. If they say "RAV4", it's because they're trying to grab the attention of former or current RAV4 customers.

 

[NoTrespassing]

The fact that they're even comparing it to a RAV4 tells me they're probably not building it for typical truck shoppers. While I see young women driving them all over the place, I've never even sat in a RAV4, and suspect most new pickup truck buyers can say the same. Why not at least compare it to a Ranger or Tacoma, Explorer or Cherokee, or anything else that someone actually in the market to buy a new truck today has possibly driven in their past?

When a car company releases marketable information, there's very few mistakes in the chosen wording and comparisons. If they say "RAV4", it's because they're trying to grab the attention of former or current RAV4 customers.

I imagine the passenger compartment to be slightly roomier than a Rav4 with a bed the size of a Ranger and the rear of the passenger compartment foldable to allow pass through of materials.

 

[WinterDeere]

I imagine the passenger compartment to be slightly roomier than a Rav4...

Sure, that's what they said. But I don't even know what that means, nor probably do most shoppers of new trucks, today. Might as well compare it to an Austin Healey or a Fiat.

Again, their citation of the RAV4 for comparison tells you exactly what buyers they foresee for this thing, and it apparently ain't former Ranger, S10 or Tacoma buyers.

Hey, maybe we could give its projected weight in "elephants"?

 

[KubotainNH]

Odd thing to compare to and still call it a truck. Doesn't interior space include what's behind the rear seats accessed from the hatch of the Rav4? So to have more, is this "truck" actually an SUV? I don't see how it can have more interior space and still have a truck bed. Maybe more like an old school Bronco (Gen 2 thorough 5) with a tailgate but smaller?

 

[FullMetalBucket]

My guess would be it’s based off the maverick.