some customers would walk because we were $1300-$2500 (more expensive tractors have higher buydowns) higher than the guy selling at cash price and they didn't listen carefully enough to hear the discount part of the sales pitch.
As a customer, a sales pitch of any kind will make me walk faster than anything else. When I visit a dealership, I want to know the bottom dollar price before I hear anything else. No BS of any kind, or I'll leave so fast that the salesman won't know what hit him. When I bought my truck, many salesmen learned this fact the hard way.
Define "bottom dollar price". Customers want options, and all manufacturers have financing options. So is the "bottom dollar price" the cash price? And if the options are explained, is that a BS sales pitch?
I ask these questions sincerely. As dealers we know you don't want smoke and mirrors, but since you don't have a label on your forehead saying "I'm a cash buyer", or "I only care about the monthly", or "I only buy with zero percent" we have the challenge of answering your pricing questions simply, yet explaining options.
Any input, not just from Massey WV is appreciated. I suspect it is a lot about the attitude of the salesman and the salesman having an honest approach.
Hey Dave, As I see it, Don't call it 0% because it's not if you can get a cash discount. Calculate it out and be upfront what the real percent is. :2cents:...Any input...
Hey Dave, As I see it, Don't call it 0% because it's not if you can get a cash discount. Calculate it out and be upfront what the real percent is. :2cents: