My father bought my 2012 F150 Ecoboost FX4 Supercrew for $35,800 new in Aug 2011. It's loaded with backup camera, 3.73 gears, trailer brake controller, big tow mirrors, bed liner, locking diff, leather, heated seats, ect. Only thing it lacks is Nav.
He had no trade either. He had a company car that he turned in when he retired. I bought it from him in June of this year with 24,000 miles.