How do race car get cooling? The front is Simply Frugly. I could go on , but why bother.
GM styling and design is lacking in many areas. Like not being able to see well out of their vehicles. I guess they are getting jump on cameras, radar and autonomous driving.
Now the good idea of bed and bumper inset steps are great, but the truck is sitting 3" too tall, period. If you need to go off road, offer factory lift kit, otherwise, make it so you don't need a stepladder to use the bed.
So between the front end, ride height and poor visibility, those are deal breakers. That might be a shame, because the rest of the truck could be fine.