Some folks who can't remain civil should be banned.
That would severely reduce participation and in reality Muhammad gets paid for all 'click throughs' anyway and always, that is how this works and don't think for a second, he isn't making revenue because he is and has been plus he charges a fee for 'paid advertisers'. Keep in mind that this is one of the few privately held websites left and I'm sure that Vertical Scope tendered an offer to him to purchase this website and he refused simply because he's making money on it. Also, while I never allude to it, I have a .com website with a forum attached but in my case that forum is for the benefit of my customers only and it's not a public participation forum.
In closing, one he's making money on this site, always has and 2, if he decides on a 'premium membership' it's nothing more than greed on his part and I would never join, in fact, I'd probably abstain from participating at all.
I don't ever get any ads anyway. I run a security program on the front end, plus DDG and Ad blocker and always will (at the suggestion of my IT).
Where I stand on the subject and while I've been here a long time, I can end that with a simple key stroke.
If I don't want to read a comment for whatever reason, I just put the commenter on ignore or just gloss over it.
Where I stand on this subject and will.
Have a nice day. I need to go bale hay anyway.