Advertising

[jwcinpk]

Just wondering what you folks thought about advertising and tractors.
Do you think it plays a significant role in sales? Do you think it is important for a manufacturer to make available apparel with their logo on it?

I wonder how many people out there bought a Deere or other major brand just because of the perks involved with ownership. You can buy virtually anything with the Deere logo on it. How much would it help non major brands to put apparel out there? If you own a non major brand would you buy it?

What do you think about non traditional advertising? e.g. blogs, web sites, etc.

Does it help a manufacturer when they are mentioned in a song? e.g. She thinks my tractor's sexy, Deere; International Harvester (new single by Craig Morgan)

I'm interested in what you think!

 

[RoyJackson]

I don't pay much attention to advertising...and I don't buy "boutique" apparel for a Deere or any other product. I do have a couple Deere things (couple hats and tee shirts) my wife got at a Good Will store.
I figure if I'm going to advertise a product, the seller should give the stuff away.

 

[SnowRidge]

The only advertising I need or want is a good, informative web site. That and a free hat or two when I actually buy something.

 

[rooftrussman]

If it doesn't pay off, they wouldn't do it. Not sure what that says about the buying public: tractors or anything else.

 

[BTDT]

He who has a thing to sell, and goes and whispers in a well,
is not as apt to get the dollars, as he who climbs a tree and hollers.

I think the product should sell itself. If it's good, word will get around. You can have a big marketing campaign to build up a product, but if it's junk when it get's to market, you basically shoot yourself in the foot.

 

[billbill1]

The DVR is a great invention, I rarely see and advertising anymore!! I don't pay attention to ads, John Deere is sold more on reputation than advertising IMHO. But it must pay to advertise or they wouldn't watse the time or the huge bucks doing it.

 

[Soundguy]

There's good, bag, and ugly.

Good: I like it when companies have some 'branded' items to go along with their products. I like gloves, caps, jackets, and drinking mugs.. etc.. that sort of thing...

Bad: Most companies DON'T have good marketing in this respect... I'd love to have some more Blue items, past the paltry offerings at the website store..

Ugly: Some people go to far.. 'Green' is the 'street ho' of marketing. You can get just about any consumer item with a green background with a loping woodland creature on it. You know.. coffee mugs and some wearing apparrel is nice.. maybee even some shades.. drink cozy.. still ok.. salt / pepper shakers.. diner ware sets.. lamp shades. christams wreaths and tree toppers.. starting to get a little far out here.. dust collectors.. etc.. etc..

If some of the companies could find a happy medium somewhere inbetween None, and everything (green)... it would be great.

As far as tractor advertising? I can't say that I've ever ran down and looked at a tractor after seeing one in a magazine.. unless it was a 'for sale' mag and i saw a used one in the heavy equipment trader and visited the dealers lot. i have however showed up to a dealer intending to buy a new SCUT, and ended up leaving with a uset CUT though..

No amount of (green) keychains, sweat bands, or dust collecting wall hangers is going to influence me to buy one of their tractors. I'm convinced that the tinting of their paint is made from ground up money from their customers pockets... At least in my area.. if you have money to burn, you buy green or perhaps orange.. if the salesmaen at the green dealers are too busy to help you.. or, if you actually work for a living and need a more down to earth priced tractor you buy a red or blue one... those are just my opinions.. etc..

( notice that nowhere in this message have I said anything negative about John Deer or it's tractors. .. that's right.. it is purely an AMAZING coincidence that they happen to be 'that' color.. )

Soundguy

Just wondering what you folks thought about advertising and tractors.
Do you think it plays a significant role in sales? Do you think it is important for a manufacturer to make available apparel with their logo on it?

I wonder how many people out there bought a Deere or other major brand just because of the perks involved with ownership. You can buy virtually anything with the Deere logo on it. How much would it help non major brands to put apparel out there? If you own a non major brand would you buy it?

What do you think about non traditional advertising? e.g. blogs, web sites, etc.

Does it help a manufacturer when they are mentioned in a song? e.g. She thinks my tractor's sexy, Deere; International Harvester (new single by Craig Morgan)

I'm interested in what you think!

 

[SnowRidge]

Ugly: Some people go to far.. 'Green' is the 'street ho' of marketing. You can get just about any consumer item with a green background with a loping woodland creature on it. You know.. coffee mugs and some wearing apparrel is nice.. maybee even some shades.. drink cozy.. still ok.. salt / pepper shakers.. diner ware sets.. lamp shades. christams wreaths and tree toppers.. starting to get a little far out here.. dust collectors.. etc.. etc..

You left out rifles, gun safes, and model trains.

 

[putt_putt_green]

( notice that nowhere in this message have I said anything negative about John Deer or it's tractors. .. that's right.. it is purely an AMAZING coincidence that they happen to be 'that' color.. )

And I thought you were talking Montana tractors .


Having several nephews growing up on farm (ages 3 - 13 now), I can tell you that they love getting "Green" for presents and it is a big deal to them. They see Daddy riding the big tractors and want there own JD stuff. I'm sure this will influence them as adults. As far as the other 99% of the North American population, who knows.

I think a lot of advertising is aimed at youngsters, to influence them later in life as adults. Children are highly influenced by advertising.

 

[Soundguy]

As an adult.. it's an annoyance. All my family and friends know I like tractors.. and since 'green' is the only one 'putting out'.. I get tons of green branded .. er.. 'stuff' for every occasion. I have lunch boxes and ever darn assorted size of tin box, cookie tins, cookie jars.. gloves, toe warmers set covers, pads, socks. caps, servig dishes.. silverware.. etc... I got it all in a big box in my computer room. one day it will hit critical mass and there will be a big explosion in florida with green fallout for years to come.

Instead of getting a 10$ green led light up pocket knife cozy.. it'd be easier if the gift giver just sent the 9$.95 cent marketing fee to the green and co head ofice, sent the 1 cent to the poor overseas slave laborer who made the thing, and just give me the 4 cents and say.. happy birthday!

Soundguy

Soundguy