Advertising

[flusher]

Just wondering what you folks thought about advertising and tractors.
Do you think it plays a significant role in sales? Do you think it is important for a manufacturer to make available apparel with their logo on it?

I wonder how many people out there bought a Deere or other major brand just because of the perks involved with ownership. You can buy virtually anything with the Deere logo on it. How much would it help non major brands to put apparel out there? If you own a non major brand would you buy it?

What do you think about non traditional advertising? e.g. blogs, web sites, etc.

Does it help a manufacturer when they are mentioned in a song? e.g. She thinks my tractor's sexy, Deere; International Harvester (new single by Craig Morgan)

I'm interested in what you think!

I bought my first tractor, a Kubota B7510HST, in May05. Thinking back on that deal, I wonder if tractor advertising had much to do with it.

I used the yellow pages to find the local tractor dealers which turned out to be Deere, Kubota, NH, Branson, Mahindra, Yanmar, Massey Ferguson. I visited these dealers, talked to the sales guys and picked up product literature.

I visited their websites to get more info. But in the end it was the local advertising touting the current deals (price, financing, equipment package, etc) that steered me to my final choice. I don't recall paying any attention to national advertising that these tractor manufacturers may have been doing at the time.

Don't know if this is typical of tractor buyers, but that's how it happened in my case.

 

[SnowRidge]

Does it help a manufacturer when they are mentioned in a song? e.g. She thinks my tractor's sexy, Deere; International Harvester (new single by Craig Morgan)

Dunno about that, but I howled whenI heard Grandpa Got Run Over By A John Deere sung to the tune of Grandma Got Run Over by a Reindeer. Since then, I've bought two tractors, neither of which was a JD.