As cool as the technology is, i think that its best uses might be in the military in extremely tight locations(IE on ship or plane), or in locations where the ground might be rougher than conventional tight turning lifts can operate.
Coming as an ex-warehousing dude, there are more conventional machines that can give you the added row in your existing warehouse such as narrow or very narrow isle reach trucks as you likely know. I just dont see the cost benefit in a conventional warehousing situation, and apparently other managers didnt either as they only sold 50 machines at their previous price point.
Without being too negative, i can see some applications in the civilian market such as the man lifts they prototyped. Having run them i can see how the ability to move in any direction instantly would be a benefit.