As noted by others, the Yanmar engines in the 3X20 tractors have an intake air heater and the John Deere engines in the 4X20s have glow plugs. In my opinion the Yanmar engines start easier in cold weather (without the block heater) than the Deere engines (3 vs. 4 cylinders also help). With a block heater, both seem to start equally well.
The air heater can be activated by pushing in on the key. I have held it for as long as 30-40 seconds in real cold weather (-20 F in the worst case) then contined holding it on while cranking. With a good battery, I did manage to get one started without a block heater at this temperature, but a block heater helps a bunch.