I've never seen a small town store go out of business that wasn't just begging for it to happen. There was a thread on that earlier but the short version is if you have very little in stock and keep bankers hours you can't complain when someone else who does business better takes your customers.
Being armpit deep in tech since the late 80s I'd disagree. In the end they all offered what customers wanted just like every successful tech company.
That's just being smarter than the other guys. Bezos figured out how to deliver a toaster oven, a tube of axle grease, goat food and a box of #8 machine screws all to my doorstep next day. What he has done for shipping and logistics is borderline alien tech genius.
That's just more genius. When the tools they needed for their business didn't exist they didn't give up like most do, they created them. They design their own chips too for the same reason. Then on top of that they found a way to market those creations to others as it's own line of business. All that does is demonstrate how truly revolutionary they are in creating and running their business. It's a fascinating story once you dig into it.