I like bourbon. I like rye. I have whiskey snob friends. I watch whiskey reviews. I've tried a lot and drink more than my wife thinks I should. What I've learned is.... It's all subjective. Even my own tastes have changed over the years. Everyone has their preferences. I really dislike Jim Beam, others hold it as the standard of what a "real bourbon" should be. And I'm sure some think my favorites are undrinkable swill as well.
Bulleit is my goto. It's affordable and easy to find, $35 at Costco for a 1.75L
Larceny - more affordable, harder to find. Sweet with vanilla.
Woodford Reserve Double Oaked - I got this as a gift at Christmas. I've tried regular WR and it was OK but nothing that turned my crank. This double oaked stuff does though. I really like it.
Blantons - used to be a great pour for $50. Now it's crazy hard to find and gets marked up to $areyoukiddingme
Eagle Rare - Another good one that got popular and now getting expensive and harder to find.
Bookers - 125 proof and surprisingly smooth for a hot one. Mostly keep it around for an "Oh yeah, but have you tried..."
Clyde May's Cask Strength - really enjoyed this one, but we were also on vacation with friends so that might have helped. Good times