Had a similar problem north of Austin. After <much> reading and experimenting I found the best solution is a different kind of auger tip: called a "fishtail" (rather than a spiral it has two point spaced about 4 inches apart, about $40 - $80 bucks). Found out about it by talking to Rhino tech support. Really broke through the Central Texas limestone rocks/hardpan (and I've got a small Rhino and compact tractor without much weight). But I found it was a combination of things: the different bit tip, water as has been suggested, and then if it was really stubborn, using a San Angelo pole right in the center of the hole to break things up a bit a few inches down to let the auger bite. And also moving forward a bit and drilling at an angle and then moving back and drilling again at an angle would break it up. But I still intend to weld a weight holder on the PHD boom and load it with a few hundred pounds of my sons weighlifting weights, as I think that's a poor man's hydraulic downpressure equivalent which should help. I've got about 50 holes to dig in this awful limestoney soil, so I'm trying to get my act together and avoid renting a hydraulic rig or whatever. Bottom line is a combination of the things suggested above seemed to cut down the time substantially because, with a spiral bit, I was doing like you were, sitting there for a 1/2 hour while the bit did nothing but polish the hole. Grrrrr. Good luck !
Bob