Jeeps - gosh - there's way to much to say in this area, so I'll give just a few thoughts
1) While it's true Jeeps won't ride like a Caddy or have the climate control of a Lincoln, quite frankly, if those things are critical to the buyer, they shouldn't be looking at Jeeps in the first place - that's not what they're about after all.
2) Jeeps can be addicting - especially if you get involved in the Jeep "culture." (yes, there is a Jeep culture out there - it's almost cult-like, but in a good way. /forums/images/graemlins/wink.gif)
3) There are entire companies that exist only to provide stuff for Jeeps - nothing else - and once you get hooked, it's hard to stop getting stuff for your buggy. /forums/images/graemlins/tongue.gif
4) There's a lot more to the Rubicon than the name - I won't get in to the details other than to say that there are a lot of people who spend multiple thousands to upgrade their buggies to meet some of the same specs of the Rubicon - it goes way beyond tire size (you can always put 31's on a non-Rubi Jeep if that’s all you want). Just don't discount those lockers so quickly - they can be a REAL help in certain places.
5) Get involved with a club and learn - tons of stuff out there from both historical and technical perspectives - there's way to much to talk about than could be covered in this post (along with lots of varying opinions!)
6) Last and most important, do yourself a BIG favor and BUY A JEEP! /forums/images/graemlins/grin.gif Then use it - and not just for the highway. Take it wheeling to Colorado, or Moab or even just go someplace local. You'll have a blast and learn what your machine is really capable of doing (a helluva lot!). Best of all, you’ll generate lots of good memories like the folks on this thread have mentioned. /forums/images/graemlins/smile.gif
BTW, here are a few links I thought you might find interesting - well, if you like Jeeps that is. /forums/images/graemlins/wink.gif
Official Chrysler Jeep Jamboree page
Jeep info 1
Massive Jeep links page