Not sure thats a smart marketing move, but just my .02 cents. If I say to someone I have an ASV and they are in the construction/forestry business they have a clue what I'm talking about...but if I say I have a Terex track loader they might think dozer, etc...ASV seems like a niche- marketed product...
speaking of marketing- I was shocked to see an ASV ad on my local ABC affiliate this evening during the 6pm news...was sponsored by the local dealer, MB tractor- even had a shot of a PT-100 with a mulcher on it wacking a 4-5 dbh beech tree...